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From campaign goal to full brief in 2 minutes

CampaignMint takes a campaign goal — audience, budget, timeline, campaign type — and generates a fully structured brief: ICP, personas, messaging hierarchy, channel plan with budget weights, and KPIs. What used to take 3 days takes 103 seconds.

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103s

avg brief time

brief sections

access channels

CAMPAIGNMINT OUTPUT — ENTERPRISE SECURITY LAUNCH

ICP & Personas

Primary ICP: Enterprise (500+ employees), SaaS/Cloud, existing security budget

Persona 1: CISO — compliance, risk reduction, audit trails

Persona 2: VP Engineering — integration, uptime, zero-trust

Messaging Hierarchy

Primary: "Eliminate security gaps before they become incidents"

CISO proof: 40% reduction in audit prep time

Eng proof: <1 day integration, zero downtime deployment

Channel Plan · $150K budget

LinkedIn Sponsored Content: 40% ($60K) · CISO targeting

Paid Search: 25% ($37.5K) · high-intent security terms

Content Syndication: 20% ($30K) · security publications

Webinar / Events: 15% ($22.5K) · demo + Q&A format

KPIs

Primary: 45 MQLs at <$3,300 CPL · 12 SQLs

Secondary: 2,400 content downloads · 180 webinar attendees

What CampaignMint generates

Five-section structured brief

ICP & Persona Definition

Company size, industry, tech stack, budget authority. Role-specific pain points and evaluation criteria for each persona.

Messaging Hierarchy

Primary message, supporting proof points, persona-specific variants. All aligned to campaign goal and funnel stage.

Channel Plan & Budget

Channel mix with percentage allocation and dollar amounts. Rationale for each channel based on audience and goal.

KPIs & Targets

Primary and secondary KPIs with specific numerical targets. CPL, MQL, SQL, pipeline influence — calibrated to budget.

Content Requirements

Asset types, format guidance, and messaging priority for each channel. Brief is immediately actionable for your creative team.

Timeline & Milestones

Week-by-week launch sequence aligned to your campaign timeline. Pre-launch, launch, and optimization phases.

Access CampaignMint

Four ways to use it

WEB APP

campaignmint.flowmatos.com — no install required

SLACK

/campaignmint command in your workspace

REST API

POST /brief — integrate into your existing workflows

MCP SERVER

Model Context Protocol for Claude integrations