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From campaign goal to full brief in 2 minutes
CampaignMint takes a campaign goal — audience, budget, timeline, campaign type — and generates a fully structured brief: ICP, personas, messaging hierarchy, channel plan with budget weights, and KPIs. What used to take 3 days takes 103 seconds.
103s
avg brief time
5
brief sections
4
access channels
CAMPAIGNMINT OUTPUT — ENTERPRISE SECURITY LAUNCH
ICP & Personas
Primary ICP: Enterprise (500+ employees), SaaS/Cloud, existing security budget
Persona 1: CISO — compliance, risk reduction, audit trails
Persona 2: VP Engineering — integration, uptime, zero-trust
Messaging Hierarchy
Primary: "Eliminate security gaps before they become incidents"
CISO proof: 40% reduction in audit prep time
Eng proof: <1 day integration, zero downtime deployment
Channel Plan · $150K budget
LinkedIn Sponsored Content: 40% ($60K) · CISO targeting
Paid Search: 25% ($37.5K) · high-intent security terms
Content Syndication: 20% ($30K) · security publications
Webinar / Events: 15% ($22.5K) · demo + Q&A format
KPIs
Primary: 45 MQLs at <$3,300 CPL · 12 SQLs
Secondary: 2,400 content downloads · 180 webinar attendees
What CampaignMint generates
Five-section structured brief
ICP & Persona Definition
Company size, industry, tech stack, budget authority. Role-specific pain points and evaluation criteria for each persona.
Messaging Hierarchy
Primary message, supporting proof points, persona-specific variants. All aligned to campaign goal and funnel stage.
Channel Plan & Budget
Channel mix with percentage allocation and dollar amounts. Rationale for each channel based on audience and goal.
KPIs & Targets
Primary and secondary KPIs with specific numerical targets. CPL, MQL, SQL, pipeline influence — calibrated to budget.
Content Requirements
Asset types, format guidance, and messaging priority for each channel. Brief is immediately actionable for your creative team.
Timeline & Milestones
Week-by-week launch sequence aligned to your campaign timeline. Pre-launch, launch, and optimization phases.
Access CampaignMint
Four ways to use it
WEB APP
campaignmint.flowmatos.com — no install required
SLACK
/campaignmint command in your workspace
REST API
POST /brief — integrate into your existing workflows
MCP SERVER
Model Context Protocol for Claude integrations
Free to use
Your next brief is 103 seconds away
No account required. Open the web app, enter your campaign goal, get a full brief.